Courses


Social Media Manager Masterclass

Hosted by our founder and senior strategist, Brooke Apffel - this course will go through everything you need to know about being a successful freelance social media manager. 

Our Social Media Manager Masterclass was completely re-done to add in everything 2020 threw our way. After an entire year, it was time to refresh and add in all our new experiences and lessons, and the value of this course? “Worth every penny - Abby H.”

Enroll

Due to the time investment that we dedicate to those in the course, space is limited to 60 students per session.

Investment: $899 or 12 payments of $75

This course is divided into 6 modules and covers:

  • How to start your social media management business

  • How to establish branding and be your first client

  • Business license & accounting tips

  • How and when to scale from freelancer to agency

  • How to hire interns & employees (and what to delegate)

  • Organizing your agency with profitable systems

  • Advertising your services and finding the right clients

  • Learn how to crush discovery calls with confidence

  • How to set your prices and send proposals (get our exact proposal language)

  • How to develop and create a social media strategy that blows your client away

  • How to create content, schedule, and use a unique brand tone of voice for each client

  • How to manage stories and Reels for your clients

  • Our entire content creation & planning toolbox

  • Learn how to read analytics, create reports, and optimize future content

  • How to on-board a client (get our amazing on-boarding questionnaire)

  • Our client management system to stay profitable

  • Learn our client retention system

  • BONUS: Get our proposal language, our Social Media Strategy template, & our Intentional Social Media Calendar for 365 content prompts to keep ideas fresh and inspired.

  • BONUS: Live coaching on the private Facebook page to cover any and all topics you’re looking for more info on - for real, we are an open book and want to make sure you have everything you need to succeed.

This course is designed for anyone looking to build a successful social media management business or scale an existing business. We will take you through every aspect of being an incredible social media manager, and give you insight into all the mistakes we made (so you can avoid them!). 

Our favorite part of this course? The confidence you will leave with. Kiss your imposter syndrome goodbye. You will walk away knowing how to be a professional, successful, and *ahem* well-paid social media strategist. 

What the course looks like

  1. After purchase, you’ll be given access to the course intro page. Once course material becomes available on 06.01, you can login using the account info you create during signup.

  2. This course is divided into 6 modules that are each 20-40 minute presentation like videos in which we are walking you through each slide. (We have learned that a voice laid over presentation slides and screen recordings walking you through our exact process is the way most people learn best).

  3. After the course, you’ll be added to our CC Community Course Facebook page - lifetime access to this exclusive community of amazing people like you. Ask questions, make friends, strategize….These are all peeps that have jumped into the same course as you.

 

Mastering Canva for Business

Hosted by our founder and senior strategist, Brooke Apffel - this course will teach you the ins and outs of the amazing design program Canva. Zero graphic design knowledge required. Whether you want to add a new skill to your resume or you’re looking to master the designs for your own small business, this course will cover it all.

Enroll

Investment: $199 | 60 Spots Available

0% interest payment plan available

This course is divided into 5 modules and covers:

  • How to set up your brand kit on Canva

  • How to upload your brand’s typefaces onto Canva

  • How to organize your folders and uploads

  • How to work with a team on Canva to collaborate on designs

  • How to master cohesive design

  • How to create templates for your business

  • Our favorite ways to use Canva including story templates, email newsletters, and social media graphics

  • How to use purchased templates and brand them to your business

  • How to monetize your designs

  • How to create designs and templates for clients

  • How to create GIFs and create movement within your designs

We create a lot of content. Not only for our own business, but for our clients and courses. And although we love Adobe InDesign for large branding projects, we actually use Canva for 99% of the designs we create.

You can create almost everything you need for your business in Canva - and we’re going to show you how. Step away from the standard Canva templates that everyone is using and create unique designs that highlight your unique brand. Whether you are a Canva beginner or you know your way around and need to beef up your design skills - this course is for you!

What the course looks like

  1. After purchase, you’ll be given access to the course page 

  2. Your course is divided into modules that are each 20-40 minute presentation like videos in which we are walking you through each slide. (We have learned that a voice laid over presentation slides and screen recordings walking you through our exact process is the way most people learn best.)

  3. After the course, you’ll be added to our CC Community Course page - lifetime access to this exclusive community of amazing people like you. Ask questions, make friends, strategize….These are all peeps that have jumped into the same course as you.

Conditions

Online course purchases are non-refundable.

 

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Social Media for Your Small Business

Hosted by our founder and senior strategist, Brooke Apffel - this course will go through everything you need to know about successfully running social media for your small business. 

Enroll

Investment: $499

This course is divided into 6 modules and covers:

  • How to develop a killer social media strategy (you get our coveted strategy eWorkbook)

  • How to choose the right social platforms for your business

  • How to come up with the right hashtags for your business

  • How to come up with the content pillars your audience wants to see

  • An inside look at our toolbox - all the tools we use (and love!) 

  • How to set up your profile and create an amazing bio

  • How to plan your posts

  • How to write engaging copy

  • How to grow organically

  • How to read and respond to your analytics


As much as we would love to be able to work with every client that comes our way, we can’t. So this course is for the small biz owner/entrepreneur that needs to know some solid, proven social media how-to. Whether you know the basics of social media or you’ve been in it for a while and you just aren’t getting anywhere…this course is exactly what you’ve been looking for.


Our favorite part of this course? The confidence you will leave with. The structure, the tools, the know-how will have you feeling all sorts of ready to take on your social media and use it to build a loyal brand community that converts.

What the course looks like

  1. After purchase, you’ll be given access to the course page 

  2. Your course is divided into modules that are each 20-40 minute presentation like videos in which we are walking you through each slide. (We have learned that a voice laid over presentation slides and screen recordings walking you through our exact process is the way most people learn best.)

  3. After the course, you’ll be added to our CC Community Course page - lifetime access to this exclusive community of amazing people like you. Ask questions, make friends, strategize….These are all peeps that have jumped into the same course as you.

Conditions

Online course purchases are non-refundable.

 

 

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Facebook Ads Masterclass - Launching 1/10

A deep dive look at our tried and true FB ad strategy. Whether you are a FB ads beginner or you are experienced but you just aren’t getting the results you want - this course is for you. We are going to show you how to step away from the boost button and launch FB ads with strategy and intention. This course covers:

  • Setting up your ad account

  • Setting up your FB pixel and important events

  • Facebook ad strategy and campaign objectives

  • How to target audiences and develop lookalike audiences + custom audiences

  • Ad creative

  • Running and optimizing your ads

  • How to check key metrics to see your ads performance

  • How to create a report of your ads performance

  • BONUS MODULE: The Social Media Manager’s Guide to FB Ads - AKA how to incorporate into your social media management business, how to price it (Read: make back what you invest in this course in one campaign), how to recommend ad spend, how to develop ad strategies for clients, how to use FB ads to grow brand awareness and increase conversions.

Enroll

Enroll for $299 | 0% interest plan available

What the course looks like

  1. After purchase, you’ll be able to login to your account and click on the course page. Course modules will become available 01.10.21

  2. This course is divided into 7 modules that are each 20-40 minute presentation like videos in which we walk you through each slide. We have learned that a voice laid over presentation slides and screen recordings walking you through our exact process is the way most people learn best.

  3. After the course, you’ll be added to our CC Community Course Facebook page - lifetime access to this exclusive community of amazing people like you. Ask questions, make friends, strategize…These are all peeps that have jumped into the same course as you.

Conditions

Course purchases are non-refundable.