2020 Social Media Trends - Which ones should your business be taking advantage of?
So we are nearing the half-way point of 2020 (gassspppp) and because we are all stuck at home, the amount of time people are spending on their phones has increased, by a lot. There are a few trends that were predicted to be BIG for 2020, and guess what? They all are! And businesses that are taking advantage of them are CRUSHING it.
Short-time content - AKA stories. Stories are the “less formal” way to interact with your brand community and people are spending more and more time scrollin their stories. Polls, question stickers, swipe ups...all of these are awesome and easy ways to interact with your brand community.
Influencer marketing - Ummm influencer marketing guys. Holy crap. A few years ago when this all started, people seemed to be a bit annoyed. Now? Over 88% of people have purchased something an influencer recommended. People are not only getting very used to this new form of marketing, but they are converting like CRAZY. Successful influencers have gained the trust of their 100k+ followers and if you have a product that makes sense for them to share, then you could hit the jackpot. Is your company taking advantage of influencer marketing? We actually set up and manage influencer marketing campaigns FOR YOU.
New platforms - ahem, TikTok where you at? Ok so this was predicted to be big in 2020, and then COVID-19 happened and it is safe to say that this growth is MASSIVE. TikTok used to be great if you had a mainly millennial or Gen X target audience. Now? It is the fastest growing social media platform, period. Among all age ranges.
AR Filters - This kind of ties into stories, but AR filters are a great way to get your business shared. If you’re like, what the heck is an AR filter, these are the filters you can save and use on IG stories. Filters that make your skin smooth or that tell you what Disney character you are. People love em, use em, and share them constantly!
Shop-able posts - Shop-able posts make it so easy for your consumer to connect with and purchase your product directly from IG. And setting up shop-able posts is pretty easy! 75% of IG users take an action after seeing a shopable post - AH MAZING.
Phew, that is kind of lot. We live and breathe this stuff, so if you need help setting any of this up - reach out.